The "Nice People Take Drugs" campaign.
From the UK charity Release comes the project called Nice People Take Drugs. The publicity campaign has caused significant controversy in Britain, as reported by the UK Guardian. Release says on its web site that its charter is to "campaign for changes to UK drug policy to bring about a fairer and more compassionate legal framework to manage drug use in our society."
An earlier, similar campaign, using the same slogan and photos of well-known people on bus advertisements, ended when the bus company removed the ads, fearing a public backlash.
