Friday, December 2, 2011
End of the Line for Joe Camel?
The tobacco industry’s war against plain packaging.
After years of tightening regulation and dramatic declines in the number of adult smokers, Big Tobacco is targeting teenagers like never before. The fact that they intend to do it with aggressive package advertising has run up against plans in the U.S., the U.K., and Australia to force cigarette manufacturers to use plain packages in a neutral color, with no brand logos, more graphic warnings, and the brand name in simple typeface.
In an orchestrated attack on cigarette regulation in the UK, tobacco giant Philip Morris, the world’s largest tobacco company, filed a flurry of Freedom of Information Act requests in September designed to give them access to proprietary academic research on teenage smoking habits….
For more, read my entire article at THE FIX....